Scaling Your Ecommerce Brand With Paid Social: How DR VEGAN’s Head of Marketing, Sophie Watson, Did It
December 7, 2023
In this episode of Ecommerce Marketing 101, host Barney Cox is joined by Sophie Watson. Formerly the Head of Growth at DR. VEGAN, Sophie has recently taken on the role of Head of Marketing and joins Barney to discuss the brand’s approach to paid social and ad strategies. Tune in to learn how DR. VEGAN reduced their cost per acquisition, sought out affiliate partners, and how they encourage user-generated content.
In this episode of Ecommerce Marketing 101, host Barney Cox is joined by Sophie Watson, Head of Marketing at DTC health brand DR. VEGAN.
In this episode, they discuss:
- How Sophie reduced the cost per acquisition (CPA) of their Meta ad campaigns
- What their strategy is for paid ads
- How they’re harnessing affiliate marketing to boost subscription revenue
- The pitfalls they found to launching on TikTok, including ad creative fatigue
- The methods they use to encourage user-generated content from genuine fans of the brand
- Their recent partnership with Forest Green Rovers FC, the world’s first vegan football club, and what it’s meant for their brand
Formerly the Head of Growth, Sophie Watson has now taken on the role of Head of Marketing at DR. VEGAN, an ethical supplements retailer committed to bringing clarity, ethics, and expertise to nutrition and wellness.
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