Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo
October 1, 2024
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Phil Irvine, Head of E-commerce and Growth Marketing at Mojo. They discuss the essential steps for establishing and growing a successful direct-to-consumer (D2C) brand, from defining your brand identity to optimizing customer experiences and leveraging data-driven insights.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Phil Irvine, Head of E-commerce and Growth Marketing at Mojo, for an insightful discussion on building and scaling successful D2C brands.
Join them as they:
- Explore Phil's journey from technology to e-commerce
- Discuss the importance of establishing a clear brand identity before focusing on growth
- Examine how to leverage customer data for personalized experiences
- Consider effective tactics for optimizing D2C operations and customer retention
- Shine a light on the value of email marketing and lifecycle flows in e-commerce
- Offer advice for aspiring e-commerce professionals and D2C brand managers
Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences.
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Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
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