Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change

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In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.

They cover:

How can modular content help with international launches, faster and more cost-effective MLR review, as well as a higher impact for each channel?
Where should a pharma executive even start when thinking of developing a new piece of content?
Why is video a great format for driving new HCP behavior and product adoption?
What are the three AI-related technologies that can unlock exponential growth in content developed by the pharma industry?

Subscribe here:

And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Noah Workman: https://www.linkedin.com/in/noah-workman-87b8ab4
Havas Health & You Website: https://havashealthandyou.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.