E-commerce Expert Ash Pallett of Sarah Raven: Four Phases of Replatforming

The E-commerce Toolbox: Expert Perspectives

August 7, 2024

Join Kailin Noivo as he sits down with Ash Pallett, Senior Digital and E-commerce Manager at Sarah Raven. Together, they explore the brand’s recent replatforming, discussing the four key phases and how they remained stabilized, as well as the potential of personalization efforts in driving conversion.

In this episode, Kailin Noivo is joined by Ash Pallett, Senior Digital and E-commerce Manager at Sarah Raven, to explore:

Four key stages in the brand’s replatforming process
How to remain stabilized during a replatforming
How personalization drives conversion
AI’s impact on personalization efforts

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