The Boosted Volunteer
Website Best Practices
August 22, 2024
Curious about how to make your booster club or nonprofit website stand out? In this episode of The Boosted Volunteer Podcast, host Evan and Robin Eissler delve into best practices for building effective websites tailored to your organization's needs. Drawing from their extensive experience, they highlight the importance of simplicity, ease of use, and clear functionality. They discuss the benefits of using platforms like Wix and Squarespace for easy website creation, emphasizing the need for tools that are user-friendly and easily transitioned between different administrators. Robin points out how modern apps have lessened the need for websites to handle all communication, allowing them to focus more on public missions, donations, and sales. They also explore critical design elements, such as maintaining consistency in branding, using responsive design for various devices, and the strategic placement of calls to action. Evan and Robin stress the importance of keeping the website simple and avoiding unnecessary features like weather forecasts and social media feeds, which can distract from the site's primary goals. Security and ease of transaction processing are also covered, with recommendations to use PCI-compliant e-commerce tools that integrate well with the website and automate accounting tasks. The discussion moves to the value of custom domains, maintaining a balance between clarity and brevity in domain names, and the importance of SEO through the use of organic content and local identifiers. Tune in now!
Highlights:
(01:11) Importance of having a website for organizations, especially for selling items and sharing information.
(01:56) Historical use of websites for communication now supplemented by apps.
(03:03) Key functions of a booster club website: sharing mission, details about directors/coaches, volunteer support, and donations.
(03:52) Importance of keeping websites simple and focused.
(05:57) Ensuring website responsiveness across devices.
(06:20) Importance of accessibility features like color contrast and dark mode compatibility.
(07:03) Tips for updating content and ensuring multiple people have access to the website.
(08:44) Ensuring clear calls to action are prominent and easy to find.
(10:00) E-commerce integration for easy transaction processing and secure payments.
(14:29) Using compelling hero images and tools like Canva for design.
(15:36) Proper use of QR codes for printed materials and links for social media.
(16:26) Tips for improving SEO with organic content, local information, and keywords.