The realm of financial management extends far beyond numerical analysis. It has exceeded its traditional role of closing books. A successful CFO must now juggle operational efficiency, business strategy, and the satisfaction of customers and employees. Achieving this balance is key to overall success. To help us with that, we turn to the expertise of Derrek Gafford. Derrek has served as the Executive Vice President and Chief Financial Officer of Trueblue since 2006, where he is responsible for the company's strategy, corporate finance, FP&A, accounting, order-to-cash, risk management, and internal audit functions. Before joining Trueblue, Derrek was the CFO of Metropolitan Market and held various management positions with Deloitte & Touche LLP and Albertsons. In this episode, we discuss: -Employment trends and financial measurement -Aligning finance and HR metrics -Customer satisfaction as a critical financial metric -Driving growth through acquisitions and digital transformation Presented by Personiv https://insights.personiv.com/cfo-weekly