Episode 281: Unleashing the Power of Value Selling with Julie Thomas

In today's bustling business world, making a mark in the market and boosting revenue is perpetually challenging. With so many things trying to grab people's attention, consumers are growing more selective about where they invest their money. If businesses want to rock it, they can't just push products — they've got to sell the real deal: value. So, we wanted to learn... What is the power of value selling? To shed light on this topic, we’re talking to Julie Thomas, President and CEO of ValueSelling Associates and author of The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life.

Now that you know how to make the most out of your value selling…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience; instructions on how to rate and review the show are here.

Guest: Julie Thomas, President and CEO of ValueSelling Associates

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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