SaaS That Sells Itself: Growth Without Ads or Cold Outreach with Tom Hunt (SaaS That App: Building B2B Web Applications)
September 18, 2025
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt shares his personal playbook for building a SaaS business that sells itself, drawing on key lessons from a recent guest interview. He explains why he's learned to prioritise product-led growth to avoid wasted effort and how to build a business that gets more valuable over time. The episode also breaks down the five-step 'Fame Flywheel' framework, reveals why customer and employee retention are the true foundation of sustainable growth, and exposes the biggest mistake most B2B marketers make with their content.
- Tom Hunt on LinkedIn
- Tom Hunt on X (Formerly Twitter)
- Fame on LinkedIn
- Fame Website
- Aaron Marchbanks on LinkedIn
- Justin Edwards on LinkedIn
- Delta Systems on LinkedIn
- Delta Systems Website
- SaaS That App: Building B2B Web Applications on LinkedIn
- SaaS That App: Building B2B Web Applications on Apple Podcasts
- Join the conversation and share your feedback: https://bit.ly/saas-that-app
Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
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Check out our five most downloaded episodes:
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Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cbe-guest
This episode has two great sponsors to tell you about.
Guest submissions here: fame.so/cbe-guest
This episode has two great sponsors to tell you about.
First, this episode is sponsored by Mailtrap, the email delivery platform for product companies that send at a huge scale. Mailtrap helps you get high deliverability rates, and you can access growth-focused features and the best analytics in the industry. As a listener, you get 20% off all plans. Just use the promo code B2BENTREPRENEUR.
👉 https://l.rw.rw/b2b_entrepreneur_10
👉 https://l.rw.rw/b2b_entrepreneur_10
And a big thanks to our newest sponsor, Gearheart. They are an AI powered product development studio. They work with founders to launch new B2B SaaS products and overcome technical problems at scale. Right now, you can get a free strategy session and 20% off validation, discovery, and prototyping services. This offer runs through September.