Customers are no longer following a funnel. In this episode, Bryony Tagg explains how buying behaviour has shifted into what she calls the “intent web”, where decisions happen across multiple platforms before customers ever reach your website. We cover why most brands fail to show up in these moments, how Chilly's is rethinking content and positioning, and the challenges of managing DTC, Amazon and wholesale at the same time. A practical look at modern ecommerce, content strategy and why visibility matters more than ever.