In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, James McArthur, CEO of CROO, joins Mariana Cogan to understand why on average, sixty to seventy percent of accounts within a territory have little to no engagement and how RevOps can tackle that challenge.

James is a Revenue Operations Architect with over a decade of experience building revenue processes and a member of Wizards of Ops and RevGenius. He is also a system agnostic operator who is equally comfortable doing configuration work on a project developing a long-term operations strategy. Before CROO, James was the Vice President of Revenue at Compete and the Director of Revenue Planning and Operations at LeafLink.

👉 [05:01 - 08:52] The dream revenue operations platform

👉 [08:52 - 13:00] Increasing engagement rates

👉 [13:00 - 16:02] Aligning sales and marketing

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

👉 Apple: https://bit.ly/3vg8Rml 

👉 Spotify: https://bit.ly/3PLhVsV

And connect with James here:

👉 LinkedIn: https://www.linkedin.com/in/jrmcarthur 

👉 CROO Website: https://www.croodelivery.com 

Instructions on how to follow, rate, and review are here.

About the Show

Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast features open conversations with sales, marketing, and customer success champions. In each episode, our expert guests will teach you how to drive sales productivity as we analyze real-life revenue metrics from multiple angles. 

Meta Description:

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, James McArthur, CEO of CROO, joins Mariana Cogan to understand why on average, sixty to seventy percent of accounts within a territory have little to no engagement and how RevOps can tackle that challenge.