More than half of us use Facebook or Instagram every single day. This means you can use social media to reach half of your market every single day.   Sounds like a no-brainer, right? No one ever says they couldn’t use more leads.    But before you dive into generating leads on social media, there are a few things you need to know.   That’s why I invited Kevin Barry, co-founder of Right Percent onto today’s show.    He shared some valuable lessons he’s learned through his experience with social media lead generation, including:   - Why social media lead generation works best when targeting large markets   - Why leads from social have less intent than organic leads   - Why social should have its own dedicated sales team (who respond quickly)   - Why your sales team needs to know the ads   For the entire interview, you can listen to The B2B Revenue Executive Experience.   If you don’t use Apple Podcasts, we suggest this link.