There’s only one way to make people pay attention to your brand.

It’s not about having the best product or service available – though it helps.

It’s not about spending tons of money on advertising and marketing – even if that helps, too.

It’s not even about having superior distribution, and flawless customer service.

No, the only way to get people to take notice of what you do is to tell a good story. To connect with them on a deep level. To appeal to their truest selves. To tug at their heartstrings.