Building a Brand in a Competitive Market with Dennis Goedheid, Founder of Casiola Vacation Homes
July 25, 2023
In this episode of How We Grow: The Vacation Rental Show, we’re joined by Dennis Goedheid, the Founder and CEO of Casiola Vacation Homes. Together, he and Lynell discuss why standing out amongst your competitors is so important for your branding, and how OTAs can actually be rather beneficial!
In this episode of How We Grow: The Vacation Rental Show, Dennis Goedheid, the Founder and CEO of Casiola Vacation Homes, drops in for a chat with Lynell Gordon!
Join them as they:
- Discuss the importance of standing out in your branding
- Delve into whether OTAs are a good or bad thing
- Outline the slight differences between markets
- Explain what an A/B test is and why it’s useful
Dennis has been the Founder and CEO of Casiola Vacation Homes since 2014, as well as being the Founder and CEO of Guestor, the world's largest vacation rental investment community! Prior to this, he set up and founded multiple businesses such as PrintConcept.com, Flugia, and Xedron Events.
Needless to say, Dennis is an impressive and inspiring entrepreneur, and we can’t wait for you to hear what he has to say.
Episode Highlights:
(02:16) Build Your Brand!
(05:58) OTAs: Yay or Nay?
(10:31) Trial & Error in Marketing
(16:36) Every Market is Different, But…
(05:58) OTAs: Yay or Nay?
(10:31) Trial & Error in Marketing
(16:36) Every Market is Different, But…
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The Vacation Rental Show: How We Grow is handcrafted by our friends over at: fame.so
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes:
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes:
- Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
- Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
- Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty
Are you a vacation rental industry leader looking to share your expertise? We're seeking innovative voices to join our conversation about growing and scaling vacation rental businesses.
The Vacation Rental Show: How We Grow reaches thousands of property managers worldwide. We're particularly interested in perspectives on:
- Scaling your vacation rental portfolio
- Optimizing guest experiences
- Revenue management strategies
- Industry trends and market insights