Join AJ Davis, a conversion rate optimization specialist, as she discusses the crucial role of research in business and its connection to goals, problems, and solutions. Learn about the importance of qualitative and quantitative skills in CRO and explore different research methods and approaches. Discover the value of customer surveys, usability studies, and customer interviews in gaining insights and understanding pain points. Hear AJ's unique tactic of using the sales team as a proxy for customers and uncover the significance of contextual research. Dive into the world of optimizing conversion rates and solving customer problems through thoughtful and targeted research.