In episode 128 of the Customers Who Click podcast I spoke with Dean Lee, Head of Digital and Ecommerce at 88 Vape. Vaping, or eliquids, is a regulated industry which does make things more difficult. Payment providers are limited and sometimes more expensive, you’re locked out of certain distribution channels, advertising channels, you might need age verification tools in place, all of which add costs. Once we started to get that message across to the community, and to our audience and our customers they started to understand that we’re just trying to offer a quality, affordable product. Being the cheapest on the market has its pros and cons, as we’ve discussed before, but once you start to build that trust, once you give customers a good experience they’ll keep coming back, and crucially, they’ll bring others with them. Dean is the Head of Digital and Ecommerce at 88 Vape, you can find him on Linkedin or head over to https://www.88vape.com/