Micro-Influencers for Major Social Media Success
September 21, 2021
In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau.
"Massive campaigns that you run where everything is red tape and making sure that we say exactly the right thing. That's not where your brand is built. Your brand is being built with that user that posts a picture ... on a boat."
In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau.
Most brands that are new to influencer marketing often want to work with influencers with millions of followers. What they don’t realize quite accurately is for influencer marketing content to convert well, it must look authentic. It’s hard to find authenticity at that scale of millions or even hundreds of thousands of followers.
Enter micro-influencers.
These individuals understand how to draw and hold the attention of their audience. They have 5,000 to 25,000 followers on Instagram and/or 100,000 to 250,000 followers on TikTok. This episode is more like a primer on working with micro-influencers and using them for user-generated i.e. influencer-generated content.
You will discover principles behind effective user-generated content generation, the mechanics of how to find and execute ideas with micro-influencers, and who are the best brands killing it with collaborative content creation.
David Morneau is the co-founder and Managing Partner at inBeat Agency, which helps brands find and collaborate with micro-influencers at scale. To engage with David professionally, you can talk to him on LinkedIn, email him, or book a call on his agency’s website.