Uniting Sales Compensation and Go-to-Market Strategies with Alex Gousinov of Twilio

In this episode of The Sales Compensation Show, host Nabeil Alazzam welcomes Alex Gousinov, Head (Senior Director) of Go-to-Market Planning, Programs and Sales Compensation at Twilio. Alex shares his unique journey into sales compensation and emphasizes the importance of aligning incentives with go-to-market strategy. He discusses best practices for planning, collaborating with stakeholders, using data to drive decisions, and managing change. Tune in for actionable insights on designing effective sales compensation plans that support business objectives.

Nabeil Alazzam sits down with Alex Gousinov, an accomplished sales compensation leader currently serving as the Head (Senior Director) of Go-to-Market Planning, Programs and Sales Compensation at Twilio. With a background in software development and physics, Alex brings a data-driven and analytical approach to sales comp.

Throughout the conversation, Alex reflects on his path into sales compensation and the function's ability to drive meaningful change in sales behavior. He underscores the importance of aligning incentives with overarching go-to-market strategy and business objectives.

Alex shares best practices for the sales comp planning process, such as starting early, collaborating closely with stakeholders, leveraging data to inform plan design, and preparing for the unexpected. He also discusses tactics for effective change management and rep communication when rolling out new plans.

Looking ahead, Alex emphasizes the power of analytics and real-time dashboards in sales comp. He advises sales comp professionals to broaden their knowledge of go-to-market strategy and trends to elevate their impact and career.

This episode is packed with real-world examples and practical guidance. It is a must-listen for anyone looking to design sales compensation plans that drive the right behaviors and support strategic objectives.