Aaron Argueta has spent 10 years building Bailey's CBD for Pets in a category where paid media barely functions, and last month 75% of his website customers were returning buyers. He explains how a vendor booth at a dog show became his most reliable acquisition channel, why naming the problem turned two product lines into the best sellers, and how stacked subscription incentives now do the work an ad budget would. A useful listen if you're building growth on channels you actually own.