"It's not a brute force approach. It's a cleverness-based approach. It's a new kind of information that lets us do new things." Host Jon Chee sits down with Ivan Liachko, founder and CEO of Phase Genomics, to unpack how clever, constraint-driven science turned a scrappy, bootstrapped lab into a genomics powerhouse. Ivan explains how their breakthrough technology—capturing the physical proximity of DNA—opened new frontiers in genome assembly, microbiome discovery, and cancer diagnostics, all propelled by a lean, scientist-led team and organic growth. The episode dives into Phase’s evolution into a data-driven research leader, its focus on non-dilutive funding over venture capital, and its vision for clinical impact and therapeutic spinouts—all fueled by a passion for unlocking powerful new biological information.