How Gallery Media Works with Top Brands, AI Creators & Viral Talent (Without Losing Control)
September 6, 2025
In this episode, we’re joined by Dylan MacNamara, SVP of Talent & Creative Partnerships at Gallery Media Group, the force behind PureWow, 1.37PM, and the Gallery Podcast Company. From his early days at Bleacher Report, where he helped build House of Highlights, to now shaping brand partnerships at Gallery — Dylan brings a rare dual lens into both sports media and lifestyle culture.
We explore how creators are selected at scale, how Gallery balances influence and integrity, and what it really means to “make positivity louder.” Dylan opens up about vetting, AI creators, live shopping, brand safety, and the evolution of creator-brand-tech partnerships — with hot takes on MrBeast, IShowSpeed, and more.
🎯 Key Topics Discussed:
1. How Bleacher Report embraced creator culture before it was cool
2. Building House of Highlights and the rise of Omar Raja
3. Why “Make Positivity Louder” isn’t just a motto — it’s a filter
4. What makes Gallery’s creator vetting process so rigorous
5. His honest take on AI creators and the tools that can empower humans
6. Campaigns that blend celebrity, influencers, and cultural relevance
7. The future of influencer tech: live shopping, social listening & experiential
8. Why he’d rather follow IShowSpeed than MrBeast
9. How niche creators are winning the internet
10. Book recs from the Atlantic Ocean to old-school Hollywood
🎙️ Welcome to S3E024 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Dylan MacNamara, SVP of Talent & Creative Partnerships at Gallery Media Group, the force behind PureWow, 1.37PM, and the Gallery Podcast Company. From his early days at Bleacher Report, where he helped build House of Highlights, to now shaping brand partnerships at Gallery — Dylan brings a rare dual lens into both sports media and lifestyle culture.
We explore how creators are selected at scale, how Gallery balances influence and integrity, and what it really means to “make positivity louder.” Dylan opens up about vetting, AI creators, live shopping, brand safety, and the evolution of creator-brand-tech partnerships — with hot takes on MrBeast, IShowSpeed, and more.
🎯 Key Topics Discussed:
1. How Bleacher Report embraced creator culture before it was cool
2. Building House of Highlights and the rise of Omar Raja
3. Why “Make Positivity Louder” isn’t just a motto — it’s a filter
4. What makes Gallery’s creator vetting process so rigorous
5. His honest take on AI creators and the tools that can empower humans
6. Campaigns that blend celebrity, influencers, and cultural relevance
7. The future of influencer tech: live shopping, social listening & experiential
8. Why he’d rather follow IShowSpeed than MrBeast
9. How niche creators are winning the internet
10. Book recs from the Atlantic Ocean to old-school Hollywood
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Dylan MacNamara, SVP of Talent & Creative Partnerships at Gallery Media Group, the force behind PureWow, 1.37PM, and the Gallery Podcast Company. From his early days at Bleacher Report, where he helped build House of Highlights, to now shaping brand partnerships at Gallery — Dylan brings a rare dual lens into both sports media and lifestyle culture.
We explore how creators are selected at scale, how Gallery balances influence and integrity, and what it really means to “make positivity louder.” Dylan opens up about vetting, AI creators, live shopping, brand safety, and the evolution of creator-brand-tech partnerships — with hot takes on MrBeast, IShowSpeed, and more.
🎯 Key Topics Discussed:
1. How Bleacher Report embraced creator culture before it was cool
2. Building House of Highlights and the rise of Omar Raja
3. Why “Make Positivity Louder” isn’t just a motto — it’s a filter
4. What makes Gallery’s creator vetting process so rigorous
5. His honest take on AI creators and the tools that can empower humans
6. Campaigns that blend celebrity, influencers, and cultural relevance
7. The future of influencer tech: live shopping, social listening & experiential
8. Why he’d rather follow IShowSpeed than MrBeast
9. How niche creators are winning the internet
10. Book recs from the Atlantic Ocean to old-school Hollywood
Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com