Bruno Campos, CMO at SelectBlinds, joins Will Laurenson to discuss the intersection of branding, performance marketing, and product innovation in a transforming DTC business. Bruno shares insights on platform migration, increasing LTV through trust and ease, and how no-drill blinds are opening up new audiences. They also explore how macroeconomic shifts like rising mortgage rates are reshaping consumer behaviour. With collaborations across fashion and media, and a strong emphasis on unified marketing strategy, Bruno delivers practical, global perspectives on modern brand building.