Podcasting is a fast-growing trend that grabs people’s attention. In 2018, there were 550,000 podcasts. In 2022, the number increased to 2.5 million active shows on Apple Podcasts. The competition is high and intense, even in B2B. So an obvious question arises... How do you launch and grow a successful B2B podcast? To help us with this topic we have Harry Morton, Founder, and CEO of Lower Street, who works with specialized niche agencies to launch next-level, branding-building podcasts. Harry talks us through the success of Lower Street and the fundamentals that helped him go from $500,000 to $1 million in revenue in just six months.