Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs
June 27, 2022
In this episode of Confessions of a B2B Marketer, I'm joined by a man that left a very popular comment on one of my recent LinkedIn Posts. I was being a little controversial stating that actually businesses COULD win by just capturing demand... as Fame has grown to $1m ARR with doing just that.
In reality, the discussion was more nuanced... and Sam shared his opinion in a calm and knowledgeable manner... I had to bring him on to learn more about this AND lead gen versus demand gen, using paid spend for content consumption and to pitch him a very special marketing campaign I have been planning.
- Here is the original LinkedIn Post discussed: https://www.linkedin.com/posts/tomhuntio_business-that-create-demand-will-win-i-activity-6941663149364289536-Brnr
- And check out Sam and his awesome LinkedIn Posts here: https://www.linkedin.com/in/samkuehnle
Cash Machines is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
Check out our five most downloaded episodes:
- How To Start A Movement with David Heinemeier Hansson of 37signals
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Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cm-guest
Get a biweekly cashflow breakdown here: tomhunt.io/cash
Guest submissions here: fame.so/cm-guest
Get a biweekly cashflow breakdown here: tomhunt.io/cash