What if the room was the least interesting thing about your hotel? Jim Deters looked at a ski town in Colorado and decided to build something else entirely: a tribe. He is the founder and CEO of Gravity Haus, an adventure lifestyle hotel and membership club with properties across the Rocky Mountain West. Jim's a tech entrepreneur turned accidental hotelier, and someone who gives his general managers stock options, which tells you everything you need to know about how differently he thinks. Jim joins Matt to talk about the membership model, the tech stack, and how he's built something that guests are willing to pay for twice: once for the room, and once to belong.