Laura Cantor, Head of Marketing and Ecommerce at New York & Company, joins Will Laurenson to discuss what it takes to run a modern DTC apparel brand. They explore how the company shifted from retail stores to a fully direct-to-consumer model, why conversion has become the most important metric in ecommerce, and how brands can increase revenue without relying on paid ads. Laura also shares practical insights on giveaways vs discounts, post-purchase monetisation, loyalty strategies, and the surprising comeback of mobile shopping apps. If you want to understand how ecommerce brands are driving growth in today’s environment, this episode is packed with tactical ideas.