What happens when you hire for personality? That’s how Staypineapple built a culture where staff aren’t afraid to be themselves at the front desk, where genuine interactions win over guests and where hospitality feels authentic, not scripted. The hotel group’s president Dina Belon explains how that same culture kept the staff resilient when Staypineapple overhauled most of its tech stack – PMS, POS, CRM, housekeeping and guest communication tools. 

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0:00 – Introduction to Dina Belon  
2:30 – What's at the core of Staypineapple Hotels  
4:36 – Creating an inclusive culture  
11:20 – How to build an authentic hotel brand  
12:46 – Is trust scalable?  
16:53 – The power of empathy  
18:56 – How changing hotel tech affects staff  
25:38 – How to best collect guest data  
28:44 – Advice for women in hospitality