Simon Jablon, Creative Director and owner of Linda Farrow, joins the podcast to unpack what really drives growth in modern businesses. He explains why being busy is not the same as being effective, how misplaced priorities quietly stall progress, and why empathy for customers is often missing, especially in B2B. Simon shares practical examples of using automation and AI to remove admin, free up teams, and improve service, alongside his belief that businesses need to question processes like an eight-year-old if they want to keep adapting in an increasingly volatile world.