Erik Hofstede on Why Revenue Operations Is Your Success, Not Your Job
October 16, 2025
Erik Hofstede is the VP Revenue and Customer Operations at GoGuardian. On this episode of the Go To Masters Show, he shares his unconventional journey from chemical engineering to RevOps leadership and how he tripled a business by challenging subscription models.The leadership success profile: Think strategically, build teams, drive results, inspire action, innovate for impactHow seller "follow me homes" reveal where organizations fall down in supporting their teamsWhy working "on the business" vs "in the business" transforms growth trajectoriesConnect with Erik: LinkedInFollow us: Linkedin | X
Erik Hofstede is the VP Revenue and Customer Operations at GoGuardian. On this episode of the Go To Masters Show, he shares his unconventional journey from chemical engineering to RevOps leadership and how he tripled a business by challenging subscription models.
- The leadership success profile: Think strategically, build teams, drive results, inspire action, innovate for impact
- How seller "follow me homes" reveal where organizations fall down in supporting their teams
- Why working "on the business" vs "in the business" transforms growth trajectories
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