Feras Khouri joins Will Laurenson to talk retention strategies that drive real results. From scaling a men’s jewellery brand to 8 figures to working with top DTC names, Feras shares how to go beyond basic email flows and dig into what actually makes customers come back. They unpack AI’s surprising role in ecommerce, clever merchandising tactics like “Stacks” and “Pack of the Week”, and how data—not discounts—should drive retention. If you want to know what 9-figure brands do differently after the first purchase, this episode is essential.