Get your 500 keyword rankings for only $500! Here! We’ve all probably seen something like this at one point or another in our careers. And if you didn’t smell the B.S. from a mile away, you may have even fallen for it. If there weren’t good people being tricked into scams like that, those fraudsters wouldn’t have jobs. In this episode of the B2B Revenue Executive Experience, President and CEO of Directive, Garrett Mehrguth, shines truth on scammy SEO swindlers. Plus, he shares:   What brand discoverability means and why it matters How he achieved 15 million impressions for $1,000 Why generalist agencies will eventually fade out This blogpost includes highlights of our podcast interview with Garrett Mehrguth, President and CEO at Directive. For the entire interview, you can listen to The B2B Revenue Executive Experience.If you don’t use Apple Podcasts, we suggest this link.