Aligning SEO with Business Goals: Strategies for Success with Annika Haataja, SEO Director at Seeker Digital
August 20, 2024
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Annika Haataja, SEO Director at Seeker Digital. They discuss the importance of aligning SEO strategies with broader business objectives, effective collaboration across teams, and how to create a culture that values SEO within an organization.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Annika Haataja, SEO Director at Seeker Digital, for an insightful discussion on integrating SEO with broader business strategies.
Join them as they:
- Explore Annika's journey from freelance marketer to SEO Director
- Discuss the importance of aligning SEO efforts with business goals beyond just rankings and traffic
- Examine strategies for effective collaboration across different teams in SEO projects
- Consider how to create a culture that appreciates the value of SEO within an organization
- Delve into the challenges of site migrations and how SEO can lead these cross-functional projects
- Offer practical advice for overcoming resistance to SEO initiatives
- Share career insights and sources of inspiration for SEO professionals
Annika Haataja is the SEO Director at Seeker Digital. With a background in freelance marketing and agency work, Annika brings a wealth of experience in helping businesses of all sizes grow through effective SEO strategies. Her journey from working with local small businesses to managing enterprise-level clients provides her with unique insights into the diverse challenges and opportunities in the field of SEO.
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Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
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