Owning a service based business is hard.  Because not only are you expected to be a master of your product, you’ve also got to be a professional at marketing and getting your service out there in front of people.  And if you’re not careful, you can take the habits that you’ve had to establish in your beginning years as a scrappy start up and never grow past them.  Always and forever stuck in survival mode. Killing yourself to make it work when what you really need is some good quality help to allow you to free yourself to do what you do best.  Run the business.  On this episode of The B2B Revenue Executive Experience podcast, we sat down with Steve Gordon, Founder of The Unstoppable CEO, for a discussion about: His recent love of philosophy.  The biggest challenges companies face when trying to attract new clients.  The 4 levers that have to be engaged if you want to systematize business development.