The B2B Revenue Executive Experience
Episode 195: Owning the Customer Experience w/ Allison Metcalfe
March 2, 2021
Buzzword alert: Customer Experience We’ve all heard it. We all know it’s important. But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business? To break down the do’s and don’ts of customer experience, I talked with Allison Metcalfe, CRO at Demandbase, a leader in account-based marketing. In this episode, we discussed: Why customer experience is everyone’s job Making your team accountable Ways to get your team to live and breathe the customer experience This post includes highlights of our podcast interview with Allison Metcalfe, CRO at Demandbase. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

Buzzword alert: Customer Experience

We’ve all heard it. We all know it’s important.

But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business?

To break down the do’s and don’ts of customer experience, I talked with Allison Metcalfe, CRO at Demandbase, a leader in account-based marketing.

In this episode, we discussed:

This post includes highlights of our podcast interview with Allison Metcalfe, CRO at Demandbase.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.


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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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