How To Start A Movement with David Heinemeier Hansson of 37signals

In this episode of Confessions of a B2B Marketer, I'm joined by David Heinemeier Hansson of 37signals (Makers of Basecamp + HEY). We get David to share their journey bootstrapping a business in the tech industry, debunking a few audience-building myths for marketers, how they overcame Apple’s threat to launch Hey, and how they maximize their profitability by selling a service rather than monetizing their products.

This episode is sponsored by Raylo - subscribe to the latest laptops, phones, tablets and more with flexible monthly payments instead of big upfront costs. Keep cash flow healthy, get free upgrades, and scale without tech bills holding you back.

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How To Start A Movement with David Heinemeier Hansson of 37signals
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