Trojan Margetts from Vollebak joins Will Laurenson to share how a team of just 30 people is scaling one of the most experimental clothing brands in the world. From Faraday cage jackets to collaborations with Porsche, Trojan dives into the wild side of apparel logistics, customer acquisition through conversation, and why even luxury shoppers care which courier you use. They also explore AI’s role in logistics and how fast-moving startups test and deploy tools in record time. If you’re into fashion, operations or building a global brand on Shopify, this one’s packed with sharp insights.