Daniel Temm, CEO of Pure Sport, joins Will Laurenson to break down what it really takes to scale a DTC sports nutrition brand. From Pure Sport’s early days operating without Shopify or paid ads, to its current obsession with cracking a scalable acquisition offer, Daniel shares hard-earned lessons on CAC payback, subscription strategy, and hero SKUs. The conversation covers channel mix, product rationalisation, leadership challenges, and why simplicity becomes a competitive advantage as brands grow. A practical look at building foundations before pushing for serious scale.