In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal joins pricing expert Mark Stiving to discuss some vital information about modern pricing strategies.

Join them as they discuss:

Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years’ experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results. As an award-winning speaker, Mark speaks at professional conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark is also the author of Impact Pricing: Your Blueprint for Driving Profits, which has helped business owners answer the fundamental question, “Am I pricing right?”

Episode Highlights

00:00 Intro
02:28 Context-Driven Pricing vs. Value-Based Pricing
04:29 The Benefit of Projecting Value
05:45 The Value Table
15:45 Doing Pricing Right
17:30 The Need for a Pricing Consultant
24:02 Pricing the Right Way
32:58 The Impact of AI on Pricing

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Created by: Togai