Media, Money, and Misunderstandings: Bankless Sets the Record Straight with David Hoffman

In this episode of The Smart Economy Podcast, host Dylan Grabowski is joined by David Hoffman, the co-founder and host of Bankless, a cryptocurrency media brand and community that focuses on educating and empowering individuals to navigate the decentralized financial landscape. Together, they discuss the evolution of crypto media, the challenges of maintaining editorial independence, and the misconceptions surrounding the intersection of for-profit media and venture capital in the blockchain space.

What You’ll Learn:

The journey from Ethereum maximalism to broader crypto coverage
Building a media business while maintaining ethical standards
The firewall between Bankless Media and Bankless Ventures
How content strategy evolves with shifting market interests
Managing community expectations and misunderstandings
The differences between crypto Twitter and public perception
Finding a balance between audience demands and personal interests
What really happened with the AICC controversy

And much more!

David is the co-founder and host of Bankless, a cryptocurrency media brand and community that focuses on educating and empowering individuals to navigate the decentralized financial landscape. With deep roots in the Ethereum ecosystem since 2017, he helped build Bankless from a newsletter into a comprehensive media organization that includes podcasting, educational content, and venture capital investments. As a prominent content creator in the blockchain space, David has played a crucial role in making complex blockchain concepts accessible while striving to maintain high ethical standards in the industry.

Episode Highlights:

[17:57] The Three-Way Content Optimization Framework
[25:27] Building a Sustainable For-Profit Crypto Media Business
[52:21] The 2:1 Podcast Preparation Rule
[35:55] Managing Media and Venture Capital Separation

Previous guests include: Paul Neuner, Founder and CEO of Telcoin; Aryan Sheikhalian, Head of Research at CMT Digital; David Hoffman, co-Founder and host of Bankless; Fabian Gompf, Chief Executive Officer of the Web3 Foundation; Kurt Hemecker, CEO of the Mina Foundation; Sunny Lu, co-Founder and CEO of VeChain Foundation; Joe Doll, general counsel at Magic Eden; Philippe Schommers, the Head of Infrastructure at Gnosis; and many others.

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