Media, Money, and Misunderstandings: Bankless Sets the Record Straight with David Hoffman

In this episode of The Smart Economy Podcast, host Dylan Grabowski is joined by David Hoffman, the co-founder and host of Bankless, a cryptocurrency media brand and community that focuses on educating and empowering individuals to navigate the decentralized financial landscape. Together, they discuss the evolution of crypto media, the challenges of maintaining editorial independence, and the misconceptions surrounding the intersection of for-profit media and venture capital in the blockchain space.

What You’ll Learn:

The journey from Ethereum maximalism to broader crypto coverage
Building a media business while maintaining ethical standards
The firewall between Bankless Media and Bankless Ventures
How content strategy evolves with shifting market interests
Managing community expectations and misunderstandings
The differences between crypto Twitter and public perception
Finding a balance between audience demands and personal interests
What really happened with the AICC controversy

And much more!

David is the co-founder and host of Bankless, a cryptocurrency media brand and community that focuses on educating and empowering individuals to navigate the decentralized financial landscape. With deep roots in the Ethereum ecosystem since 2017, he helped build Bankless from a newsletter into a comprehensive media organization that includes podcasting, educational content, and venture capital investments. As a prominent content creator in the blockchain space, David has played a crucial role in making complex blockchain concepts accessible while striving to maintain high ethical standards in the industry.

Episode Highlights:

[17:57] The Three-Way Content Optimization Framework
[25:27] Building a Sustainable For-Profit Crypto Media Business
[52:21] The 2:1 Podcast Preparation Rule
[35:55] Managing Media and Venture Capital Separation

Previous guests include: Rusty Matveev, Chief Strategy Officer at Calaxy; Andrew Lawrence, CEO and Co-Founder of Censo; Zac Townsend, CEO and Co-Founder of Meanwhile; Jesper Johansen, CEO and Co-Founder of Northstake; Tama Churchouse, COO of Cumberland Labs; Holly Wood of Boson Protocol; Sid Powell of Maple Finance; Chad Barraford of THORChain; and many others.

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