Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting
June 21, 2022
Meg discusses how COVID-19 was a transformational moment for the pharmaceutical industry, and how it has forced companies to re-examine, at multiple levels, the way they do business. Meg and Bozidar delve into innovation in the biotech industry, and how businesses will find new methods to connect and rely on solid partnerships by developing meaningful relationships that provide mutual value and advantages. Meg also talks about how innovation has influenced the activities of Medical Affairs and MSLs, and the evolving role of Medical Affairs in pharma launches.
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In this episode, Bozidar is joined by Meg Heim, President and Founder of Heim Global Consulting.
They cover:
They cover:
- How can pharma develop meaningful relationships and solid partnerships?
- What is the importance of team engagement in the pharmaceutical industry in the face of shifting methods used by customers?
- How can the pharmaceutical industry adapt to new budgeting models to maximize customer interactions and investor contributions?
- What impact did pharma innovations have had on the activities of Medical Affairs and MSLs?
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Meg Heim: https://www.linkedin.com/in/megheim/
- Heim Global Consulting Website: http://heimglobalconsulting.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/