The Customer Experience Odyssey with Ian Golding
October 20, 2023
Ian Golding, CEO and Founder of Customer Experience Consultancy, joins Sean McIver to shed light on the true purpose and strategy of CX management. They share why organisations must shift their strategies from product-led to experience-led, how to balance short-term ROI with long-term customer-centric growth, and the importance of mapping and measuring the customer journey.
Ian Golding, CEO and Founder of Customer Experience Consultancy, joins Sean McIver to shed light on the true purpose and strategy of CX management. They share why organisations must shift their strategies from product-led to experience-led, how to balance short-term ROI with long-term customer-centric growth, and the importance of mapping and measuring the customer journey.
Ian Golding is a pioneering figure in the customer experience industry, being the first-ever Certified Customer Experience Professional (CCXP) endorsed by the Customer Experience Professionals Association (CXPA) to offer CCXP accreditation training. With a rich experience spanning over twenty-seven years, Ian has showcased his expertise in diverse sectors such as retail, financial services, logistics, telecoms, and pharmaceuticals.
Besides leading the Customer Experience Consultancy, Ian holds key customer experience roles at The Customer Institute, Customer Experience Magazine, and the Chartered Institute of Marketing. Moreover, he is a Co-founder of The Entrepreneurial Retreat Programme and is the acclaimed author of "Customer What".
Episode resources
- Ian Golding’s Website
- Ian Golding on LinkedIn
- Ian Golding on Twitter
- Ian Golding on Facebook
- The Entrepreneurial Retreat Programme Website
- The Customer Institute Website
- The Chartered Institute of Marketing Website
- Customer Experience Professionals Association Website
- Customer Experience Magazine Website
- Customer What Book
If you enjoyed this episode, then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- This page shows how to follow, rate, and review the show on the major platforms.
Talk Time with MaxContact is handcrafted by our friends over at: fame.so
Previous guests include: Adrian Swinscoe, Punk CX podcast host and author of How to Wow and Punk CX, Chris Rainsforth, Director of The Forum, and James Vukashin, National Director of Contact Centres at Veezu.
Previous guests include: Adrian Swinscoe, Punk CX podcast host and author of How to Wow and Punk CX, Chris Rainsforth, Director of The Forum, and James Vukashin, National Director of Contact Centres at Veezu.
Check out our three most downloaded episodes: