Boosting Productivity and Reducing Costs: The Role of Digital Ops in Small Businesses with Michael Greenberg
April 9, 2024
In this episode of the Small Business Mentor podcast, Alan Pentz is joined by Michael Greenberg, an expert on digital operations. Join them as they discuss the concept of digital operations and its importance for small businesses, highlighting the benefits of using tools, global talent, and automation to streamline processes, lower costs, and increase productivity.
In this episode of the Small Business Mentor podcast, Alan Pentz is joined by Michael Greenberg, an expert on digital operations. Join them as they discuss the concept of digital operations and its importance for small businesses, highlighting the benefits of using tools, global talent, and automation to streamline processes, lower costs, and increase productivity.
Michael Greenberg is the founder of 3rd Brain Operations (transitioning from Clickdown.xyz), who provide specialized consulting, training and implementation services to help businesses optimize and automate their operations using modern digital tools and AI technologies. He is also a digital operations advisor and writes as Gent of Tech. Prior to 3rd Brain Operations, Michael was the CEO and Chief Strategist for Call of Content, a podcast agency that he sold the majority of in 2021.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.
Michael Greenberg is the founder of 3rd Brain Operations (transitioning from Clickdown.xyz), who provide specialized consulting, training and implementation services to help businesses optimize and automate their operations using modern digital tools and AI technologies. He is also a digital operations advisor and writes as Gent of Tech. Prior to 3rd Brain Operations, Michael was the CEO and Chief Strategist for Call of Content, a podcast agency that he sold the majority of in 2021.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.
Quotes:
- The broad strokes is digital ops is AI tools plus global talent plus automation. The underlying idea is that you're designing processes and workflows and digital infrastructure in order to support the use of AI and automation and a global remote team to lower your cost structure and increase your task volume, increasing the amount that you get done by having people not do things twice
- After bringing on a customer, then we are going to follow that customer's journey. If it is a purely internal process, then we are going to follow the journey of whatever piece of data or document format or project we are trying to track. And so we walk through that journey with as many people as we need to talk with. Generally, this is done in one on one interviews, uh, after initial like departmental kickoff and we find out step by step by step, how the process, how the workflow works. At that point, we can actually do something.
- LLMs aren't good at doing everything. They're good at doing very specific things, and you can teach them to get really good at one thing at a time. They are knives, and I'm going to pick up a different knife—I'm gonna pick up a Santoku when I wanna do fine precision cuts with creative writing, instead of the GPT 4 chef's knife that I might use every day.
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