Will Laurenson speaks with Isaac Lewin, Director of Sales at Country Life Natural Foods, about building a bulk-organic brand in today’s competitive market. Isaac shares how Country Life Plus, their new membership programme, has boosted purchase frequency—particularly on their mobile app where members buy 5x per year. He opens up about churn challenges, paid ad inefficiencies, and the need to focus on hero products like vegan parmesan. The discussion also dives into the role of AI tools in growth and why the third or fourth purchase is the true indicator of long-term customer loyalty.