From Amazon Seller to Real Brand

Dylan Lam is a growth marketing expert with extensive experience in crowdfunding and eCommerce, CEO and Founder of Omirank. Known for orchestrating successful product launches, Dylan utilizes a proven formula to help businesses grow and scale. His expertise lies in leveraging crowdfunding platforms like Kickstarter and Indiegogo to validate products, build engaged communities, and drive sustainable growth for eCommerce brands.

Omirank is a growth agency that evolved from an Amazon PPC agency in 2019. Specializing in product development, validation, and crowdfunding product launches, Omirank uses data-driven strategies and cutting-edge models to ensure its clients succeed. By focusing on reducing risks through product validation and external traffic strategies like the one-page funnel, Omirank helps eCommerce sellers avoid outdated strategies and maximize their potential for long-term success.

The No.1 eCom Operations hack
- You are set up to build new products, and therefore, Kickstarter or Indiegogo are our safe haven because we don’t have to invest initial amounts in stocks into the inventories.

You Will Learn:
- Use Kickstarter as a marketing engine to build brand awareness, not just to fund projects.
- Shift from a product-focused approach to building a long-term brand that stands out in today's competitive marketplace.
- Avoid the classic eCommerce pitfalls like over-reliance on Amazon and expanding too fast without considering infrastructure and market readiness.

This episode is sponsored by B2Bware the B2B commerce platform that replaces your email orders, your manual data entry, and your integration mess with one system that runs on your ERP. Check them out at b2bware.com.