“What do you sell?” “To who do you sell?” “Why do your clients buy?” Many organizations train their individual contributors, but few invest in their most critical asset to success; sales leaders. As a sales leader, it is your responsibility to get the best out of your team, clear the field, create an environment where you are inspired, and predict the future. Every sales leader needs a clear structure, process, and method to know in which direction to go. But what are the actual responsibilities of a revenue-generating sales leader? To share more about the importance of effective sales leadership and how you can use it to increase the intrinsic inspiration of your workforce, Todd Caponi, speaker, trainer, sales historian, and author of The Transparent Sales Leader, the best-seller book that teaches you how the power of sincerity, science, and structure can transform your sales team’s results, joins us in this episode. Todd covers the five Fs of sales leadership that are required to develop the focus of your team. Join us as we discuss: The five Fs and their importance in sales leadership How you should apply the 5 Fs It is difficult to attract and hold on to top talent nowadays  Now that you know the importance of effective sales leadership… It's time to learn how to lead your team, company, or organization to success. Check out the full list of episodes here: The B2B Revenue Executive Experience.