So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wondering whether PR will help kick things up a notch but the PR climate is evolving as fast as business tech. Where do you start? Mickie Kennedy, Founder & CEO of eReleases, a leader in affordable press release writing and distribution, provides the answer. What we talked about: PR strategy must-haves Stay ahead: 3 tips for a strong PR game Profitable PR in action Check out these resources we mentioned during the podcast: Mickie’s LinkedIn profile eReleases’ FREE Masterclass for a winning PR strategy Survey Monkey For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.