Pursuing greater revenue is a universal goal, correct? Absolutely. In the competitive arena of today's business world, one crucial element contributing to corporate success, driving revenue, and ensuring sustained customer satisfaction is the seamless integration of sales, marketing, and customer success teams. When unified, these three perform miracles. And who is responsible for ensuring this alignment? Yes, the CRO. However, as we move closer to 2024, the meaning behind this vital acronym remains a mystery to many. So, what does it signify? Also... What are some common misconceptions about the CRO role, and what might be some best practices, especially in today's economic times, as everyone tries to generate more revenue? To shed light on this important topic, we are joined by Warren Zenna, Founder of The CRO Collective. With over two decades of extensive experience in the B2B sales and marketing sector, Warren stands out as an accomplished top B2B seller, sales leader, and Executive PL buyer of B2B services. Beyond his significant roles, Warren is the esteemed Host of the CRO Spotlight Podcast and Founder of Zenna Consulting Group, a firm committed to driving excellence and innovation in the B2B arena.