Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?

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In this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.

They cover:

The Cost of a sales rep visit in the US is $300-$400 - what is the digital equivalent of one rep visit?
What is the product adoption journey of HCPs nowadays and how can pharma companies respect it and achieve successful launches?
What tools in the omnichannel toolbox does pharma have nowadays, and how should they plan to use them before launch?
How to adjust sales rep planning in the digital-first launches? What is “Territory Warming”?

Subscribe here:

And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Peter Marchesini: https://www.linkedin.com/in/petermarchesini
Indegene: https://www.indegene.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.