In this weeks episodes I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days.

Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem and just the slightest doubt in a customers mind about the legitimacy of reviews can turn them away.

Any business wanting to be really successful and step up to the next level absolutely must be collecting reviews, and it is really easy. One important thing to realise as well is that negative reviews aren’t necessarily a bad thing, they add transparency, and also give you an opportunity to respond to them.

Don’t be afraid of collecting reviews, just get the emails out there, and do it responsibly. No incentivising!

Callum Mckeefery is the founder and CEO of Reviews. He bootstrapped the company to a $10m plus turnover. The company employs 73 people across the UK Germany, USA & Australia.