Do ethics even exist in sales? Contrary to popular belief, those who have the most ethics in sales attract customers worth having, because at the end of the day, people buy from people. I got to talk to Faiz Al-Shahab, Co-Founder and Managing Director at Xentral Methods, about what it’s like to feel like the only one holding to ethical practices when everyone else is playing dirty. “In this terrain where you are against corruption, it's going to be a tough climate for you to do business if you've got ethics,” Faiz said.