Is Organic Food Truly Organic? The Hidden Truth About Food Supply Chain Data
October 28, 2025
From ranch legacy to digital innovation, dive into a fascinating conversation with Jeff Smith, co-founder of Colorado Craft Beef. Join host Lydia Adams as they explore how traditional ranching practices merge with modern technology, the evolution of consumer demands in the beef industry, and practical approaches to sustainability. Jeff shares invaluable insights on maintaining quality while scaling operations, implementing genetic testing for optimal cattle management, and building trust through transparency. Learn how emerging technologies and shifting consumer preferences are reshaping the future of food production, making this episode essential for food industry professionals interested in the intersection of tradition and innovation.
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In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Lydia Adams sits down with Jeff Smith, co-founder of Colorado Craft Beef, to explore how traditional ranching can successfully merge with modern food systems. Jeff shares how his team leverages technology, transparency, and sustainable practices while preserving the values and legacy of family ranching.
🌱 Introducing AskReg by Trustwell – Your AI-Powered Regulatory Assistant. From food safety to nutritional labeling, get fast, accurate answers backed by verified sources — across the U.S., Canada, EU, and more. Just $299/year – and get 25% off with code PODCAST25. To claim your discount, visit AskReg AI Software Options | Trustwell
Listeners will learn how to implement genetic testing technology to optimize cattle performance without compromising animal welfare. Jeff also discusses the three pillars of true sustainability—economic viability, public acceptance, and environmental stewardship—and how each plays a vital role in long-term agricultural success. He emphasizes the importance of consumer education that focuses on engagement rather than instruction, fostering genuine relationships between producers and the public.
The conversation also covers maintaining quality control while scaling technology adoption, building frameworks for evaluating new tech investments based on scalability and mission alignment, and understanding how regional differences shape sustainable agricultural practices. Jeff and Lydia examine how evolving consumer preferences are driving greater investment in food technology and supply chain transparency, along with strategies for building trust through supply chain ownership and maintaining data integrity across operations.
Connect with the team:
👉 Lydia Adams on LinkedIn: https://www.linkedin.com/in/lydiaadams/
👉 Trustwell: https://www.trustwell.com/
👉 Jeff Smith on LinkedIn: https://www.linkedin.com/in/jeff-smith-86119bb2/
👉 Colorado Craft Beef Website: https://coloradocraftbeef.com/
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Food Tech Talk: Supply Chain Insights From Farm to Fork is handcrafted by our friends over at: fame.so
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